The platform is rolling out a fresh option that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the service disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global launch. This development comes amid a rise in AI-generated material, driven by new content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this material is deemed “AI slop”, a term for substandard, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from AI artwork to science explainers, and we intend to give people the power to increase or decrease of that, based on their own choices,” said a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its network labeled as artificially created. In total, more than 100 million media items are uploaded to the service each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI content they see by opening the content preference option in the app and picking “AI-generated content”. Further subjects that are already be adjusted under the tool include politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag “realistic” artificially created content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic AI video that is not labeled can be deleted under its community policies.
Additionally, the app will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is also establishing a $2 million awareness program for experts and institutions to create informative material about using AI responsibly. This project will support charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its content review process, during controversy over proposals to cut jobs for hundreds of safety staff in the United Kingdom. The company is planning to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by staff. The platform reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is proving valuable work at speed.”
